Support The Ghood Kind! It's A Brand That Teaches Us To Do Ghood!

What does it mean to Do Ghood?

   (The Ghood Kind Creator, Lica Mishelle)

Lica Mishelle a woman with #GhoodGirlMagic is the Creative Director and beauty behind The Ghood Kind! After graduating from college in Spring 2016 she decided to take her talents and develop her own business that speaks to the importance of accepting our authentic selves and where we derived.

Providing everyday streetwear for The Ghood Girl and The Ghood Guy, The Ghood Kind is an online fashion retailer for everyday streetwear providing you with unique fashion and apparel items.


At The Ghood Kind they believe that fashion is a reflection of social and cultural values and a vehicle for social change.

So, why would do you need to invest in this brand?

Because The Ghood Kind invests in their community initiatives to help you celebrate your truth and authentic being.  They promote initiatives to their customers to embrace what makes them unique and accept the unique differences of others. In essence, increasing the value of life and social climate of their customers, doing Ghood for the community.

For instance, this Thanksgiving #TheGhoodKind participated in the 70th Annual Novant Health Thanksgiving Day Parade in Charlotte, North Carolina. A dope event for a dope cause the focus this year was “Magical Moments” highlighting the achievements of African-American women. In all of its dopeness The Shade Room even had to highlight the #BlackGirlMagic of Lica Mishelle:

Are you sold on this Black Business? Great! So am I. Shop The Ghood Kind here.

Also, be sure to follow The Ghood Kind on social media via Instagram, Twitter, and Facebook @TheGhoodKind.

Support this Black owned business because we not only need to build each other up but invest in businesses that invest in our truth, our communities and our people. Most importantly this business challenges us to #DoGhood and spread #Ghoodenergy.

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  1. Love this and seeing incredible people doing incredible things!! Thanks for sharing - I'm following on social media now and will definitely support! #BLM

    1. Thanks so much! This is so great, I'm sure you'll enjoy the brand!

  2. I love that you're supporting black brands. Loved the shirt in the first pic. Might have to do some research.

    1. Not a problem! Thanks so much! We must support our own.

  3. Great post! This brand definitely will be added to my shopping list for 2018!